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  • What to do when Mailchimp segments aren’t working
    Blog | Guides

    What to do when Mailchimp segments aren’t working

    ByCory Brown June 19, 2023September 25, 2025

    What do you do when your Mailchimp segments aren’t working? Not working in this situation means the segments aren’t sent to everyone in the segment you built. For example, the segment has 2,000 subscribers, but a campaign sent to that segment only goes to 1,700 people. Two clients recently ran into this problem with Mailchimp…

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  • A photo of newspapers on a subway wall, blurred by the train whizzing by
    Guides

    3 keys to an effective welcome email

    ByCory Brown July 15, 2022September 25, 2025

    If you don’t send a newsletter subscriber a Welcome email, you’re making it harder to build loyal audiences right from the get-go. In my original analysis of 99 Newsletters, not quite half the 99 Newsletters sent me a Welcome email. Only 48% of senders in the 99 Newsletter Project sent a welcome email Welcome Emails…

    Read More 3 keys to an effective welcome emailContinue

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