4 little newsletter design upgrades your readers will love
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4 little newsletter design upgrades your readers will love

Designing emails is hard. Email is an old format. It’s restricted from different directions by different inbox providers. There’s so much that doesn’t work in email the way it might on the web or in an app. Or it works in Gmail but doesn’t work in Outlook. Or vice versa. This leads email newsletter design…

The 3 biggest newsletter page mistakes publishers can fix right now to get more subscribers
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The 3 biggest newsletter page mistakes publishers can fix right now to get more subscribers

Over the last several years, publishers have invested heavily in newsletters. That’s great! Newsletters make great products and are effective tools for distributing content. They also are useful for acquiring more paying subscribers or donors. Likewise, readers love newsletters as an alternative to social media recommendation engines. A great user experience goes far in building…

How the New York Times used deceptive patterns and spam to reach 17 million newsletter subscribers (and counting)
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How the New York Times used deceptive patterns and spam to reach 17 million newsletter subscribers (and counting)

Note: This post was originally published May 2020. The analysis and screenshots reflect that period in time, but may no longer reflect the current sign-up process. The New York Times got a lot of buzz last week when it claimed a whopping 17 million subscribers to “The Morning.” The thing is? 17 million is a…