A publisher’s newsletter signup page benefits two different types of readers: Tips for getting useful insights from these newsletter signup page examples Each landing page in this roundup is from February-March 2023. The goal here was some variety, so publishers could see what other publishers are doing on their signup pages. I’ve added comments to…

It’s that time of year again! Year-end lists and predictions! Well, I don’t do predictions. Predictions don’t age well. And for every Nostradamus-like perfect prediction, the same person usually has a dozen embarrassing ones (about micropayments). There’s another reason. 9 times out of 10, a person’s “prediction” aligns perfectly with what they are trying to…

If you’ve worked in a nonprofit newsroom, you’re no stranger to NewsMatch. If you aren’t familiar, NewsMatch is a collaborative fundraising program that has raised $223M for nonprofit journalism organizations since 2016. Even more amazing is that $192M of that total came from individual donors. For this roundup, I’ve shared a selection of NewsMatch email…