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  • Reclamation: D.C. newsrooms respond to Bezos butchering The Washington Post
    Blog | Trends

    Reclamation: D.C. newsrooms respond to Bezos butchering The Washington Post

    ByCory Brown February 9, 2026February 9, 2026

    The Washington Post cut hundreds of jobs on February 4, 2026, about one third of staff. Entire coverage areas were slashed including sports, books and staff photographers. I grew up not far from D.C., so I’m not at all surprised to see its local newsrooms standing up for the city and their communities. In this…

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  • Get inspired: Voting Guide Roundup (February 2024)
    Trends | Blog

    Get inspired: Voting Guide Roundup (February 2024)

    ByCory Brown February 23, 2024September 25, 2025

    2024 is a presidential election year, so newsrooms around the country are using starting to publish Voter Guides. In recent years, voter guides have become a pretty common feature of news websites. However, perhaps I’m a little early, because I found about as many guides from past elections as I did for 2024. The samples…

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  • Dinosaur birthday party
    Trends

    Get inspired: Birthday and Anniversary emails (August 2023)

    ByCory Brown August 15, 2023September 25, 2025

    There’s no shame in celebrating success! Each year a newsroom stays in business is a huge win. Too many publications close each year, while others teeter closer to the brink. Celebrating your newsroom’s birthday is a great reason to reinforce your commitment to your community. It’s also a great reason for a fundraising campaign or…

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  • Get inspired: Newsletter Signup Page Round-up (March 2023)
    Trends

    Get inspired: Newsletter Signup Page Round-up (March 2023)

    ByCory Brown March 10, 2023September 25, 2025

    A publisher’s newsletter signup page benefits two different types of readers: Tips for getting useful insights from these newsletter signup page examples Each landing page in this roundup is from February-March 2023. The goal here was some variety, so publishers could see what other publishers are doing on their signup pages. I’ve added comments to…

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  • Newsletter Trends 2023 – A Wishlist
    Trends

    Newsletter Trends 2023 – A Wishlist

    ByCory Brown December 7, 2022September 25, 2025

    It’s that time of year again! Year-end lists and predictions! Well, I don’t do predictions. Predictions don’t age well. And for every Nostradamus-like perfect prediction, the same person usually has a dozen embarrassing ones (about micropayments). There’s another reason. 9 times out of 10, a person’s “prediction” aligns perfectly with what they are trying to…

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  • 18 NewsMatch email examples from 2022 to inspire your next fundraising campaign
    Trends

    18 NewsMatch email examples from 2022 to inspire your next fundraising campaign

    ByCory Brown November 5, 2022September 25, 2025

    If you’ve worked in a nonprofit newsroom, you’re no stranger to NewsMatch. If you aren’t familiar, NewsMatch is a collaborative fundraising program that has raised $223M for nonprofit journalism organizations since 2016. Even more amazing is that $192M of that total came from individual donors. For this roundup, I’ve shared a selection of NewsMatch email…

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