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Berkeleyside NewsMatch Kick Off Email 2022

Berkeleyside NewsMatch Kick Off Email 2022

Date received:
November 1, 2022

Life without Berkeleyside?

Preview text:
Support us so we can do more for you in 2023

Berkeley, CA

Text version for screen readers:

Hi Friend,

Don’t panic! We’re not going anywhere. I promise. But have you ever considered what you wouldn’t know about your city if you didn’t have Berkeleyside?

Washington Post columnist Perry Bacon recently lamented the decline in local newspapers nationwide — including in his hometown of Louisville, Kentucky — and called for a $10 billion investment in local journalism.

“There is a growing recognition that the collapse of local news and information is a crisis undermining the United States’ politics and communities,” he wrote. “Ten billion isn’t much money for the United States to spend on something the nation defines as a crisis.”

Thankfully, Berkeley has avoided that crisis thanks to (ahem) our 13 years of reporting the news for you.

But producing high-quality journalism costs money, and we rely on community support. Reader donations through our membership program make up a third of Berkeleyside’s overall revenue.

As you think about your end-of-year giving, and the role Berkeleyside plays in your daily life, we would love you to consider making a donation to our nonprofit newsroom. That would be a huge first-day boost for our end-of-year fundraising campaign. We need to raise $170,000 by the end of 2022. If you believe in and value our work, will you chip in today?

Yes, I’ll chip in for Berkeleyside!

Support our nonprofit, community-funded newsroom. Give now.

With gratitude,

Tracey Taylor
Founder, Berkeleyside

P.S. Please help us spread the word! Do you have friends and colleagues who share your commitment to supporting journalism like ours? Forward this email to them (and thank you in advance!).