The 99 Newsletter Project focuses on smaller publishers, especially local publishers, because those are the newsrooms I work with best. However, there are good practices small newsrooms can learn from big news organizations. With more resources and staffing, they can try things that may be beyond the reach of small newsrooms. Also, large organizations must…
Sunny Sone is one of my favorite journalists. I worked with Sunny when they interned at Austin Monitor, then later when they were Digital Editor for the Texas Observer. They are thoughtfully innovative, willing to experiment with new methods and formats to build new pathways between people and journalism. Sunny Sone is currently Associate Newsletter…
Most people don’t like asking other people for money. It’s hard. It feels gross. In my experience, this is especially true for journalists. However, as more newsrooms launch as nonprofits or lean into subscriptions, the skills to raise money from individual readers gets more important every day. Persuading people to pay for journalism is a…
Newswire from City Bureau is one of my favorite newsletters. In a recent Newsletter Spotlight, I highlighted how Newswire’s redesign showcased a change in strategy rather than a visual redesign with some new fonts but the same content. I wanted to learn more, so I spoke with India Daniels, who writes Newswire. During our conversation,…